Can we talk about one of the sneakiest lies your brain tells you right before a big CEO move?
“This doesn’t feel aligned.”
Now, sometimes that’s wisdom. And sometimes it’s just transition anxiety wearing a really convincing outfit.
I’ve seen it happen over and over again with brilliant women entrepreneurs.
They make a bold decision. Launch the offer. Raise the price. Shift the brand. Step into bigger visibility.
And then… The discomfort hits. Suddenly they’re questioning everything.
Not because the idea is wrong. Not because the strategy is wrong. But because growth feels unfamiliar.
The problem? We often mistake the friction of expansion for a lack of alignment.
I recorded a quick video about what I call The Alignment Illusion and how to tell the difference between a genuine red flag and your nervous system trying to keep you safe.